So what is this blog thing anyway? We're glad you asked. According to the Oxford American Dictionary widget that Apple includes with OS X, a blog is "a web site on which an individual or group of users produce an ongoing narrative". Boring! In clinical terms a blog is, in fact, what the Oxford dictionary described, but it can also be much more. You could use a blog page to keep your customers and clients up to date on new product offerings, sales events and other profit generating activities.

Tags: blogs

On a personal web site you could use a blog to keep Grandpa and Grandma in the loop regarding junior's progress through first grade, tell the world about your latest and greatest invention or publish your personal manifesto on how the world ought to work. Combine the blog with RSS (really simple syndication) feeds and you have a very powerful, automated way of keeping in touch with your visitors.

Let's pretend you own a jewelry store. You just started offering a line of pocket watches and you want to let your customers know. Instead of sending out a bulk mailing brochure you could create an entry in your blog. Customers that have subscribed to your blog via RSS, will be notified immediately of your new product offering. It's that simple!

Tags: new